Because I am constantly working with websites and sales pages, I can’t help but take notice of what others are creating, and how different sites are designed. Quite often, during my Internet travels, my attention is drawn to what I see as a lack of branding consistency.
Generally, when we think of branding “consistency” or “continuity,” we think of the big things—creating names and logos that are unique and easily recognizable, gaining visibility with the masses, and promoting our business at every opportunity. While those things are indeed, critical aspects of corporate branding, another important, yet often overlooked aspect is paying attention to the smaller details, such as website favicons.
Are you familiar with what a favicon is? A favicon is that very small, square image on a web browser tab, next to the URL box. Each webhost uses a favicon as a placeholder for that particular web address.
I have to admit, I have a pet peeve about seeing the default webhost’s favicon image in the web browser tab instead of one that is customized for the site I’m visiting. Okay, I know that seems like the tiniest of details, and it is, but remember, sometimes it’s those small details that leave the biggest impressions on potential customers; especially when those details are overlooked!
Creating your own, custom favicon for your site is really pretty simple. Here’s a quick how-to:
- First, save an image of your logo or branding image to 100 pixel by 100 pixel, using an image editor, such as Photoshop or GIMP
- Next, visit a free online service like favicongenerator.com. Follow the instructions on that site to turn your saved image into a favicon.ico file, and then upload it to the web server via FTP to overwrite the existing favicon.ico file
Many visitors may not notice, but such a simple, extra step can go a long way to solidify your branding consistency. It helps the pages look polished and well-planned. An added bonus—visitors will sometimes use those favicons to create shortcuts on their desktops so they can return to your website quickly, and often!
If your web developer hasn’t yet customized this for you, and you are on my mailing list, let me know, and I will be happy to personally create one for you and upload it to your web server. It’s THAT important to me!